SHOW OFF YOUR BUSINESS BEST SIDES WITH FULL COLOR CATALOG PRINTING

By Jinky C. Mesias

Catalogs are use to showcase the various products and services available for sale. Generally, catalogs contain not only the pictures of products and services but also the prices of such products and services. Catalogs likewise contain advertisement of upcoming products and services that would soon be added to the list of available products and services.

Professional looking catalogs requires for the expertise of a full color catalog printing provider. These full color catalog printing providers may be searched online or offline which are represented by the local print shops. However, there is a big difference especially in terms of the price since local print shops often times demands for a much higher printing price compared to its online counterparts.

Another factor to consider is the size of the catalogs to be printed. The purpose of the catalog to be printed would determine the size to be used during the printing process. Catalogs are designed in such a way to look like magazines and to have the same feel as though browsing on the pages of a magazine. The rationale for this is to encouraged customers to browse at every page of the catalog. Having the customers’ attention on your catalog would make it simple enough to entice them to take hold of the products as well as the services offered by the company. Likewise, catalogs that have vibrant and crisp pictures are more easily remembered by customers compared to dull colored catalogs.

The colors to be used for the catalogs would depend on the products as well as the services offered. It is best to use a variety of colors and fonts so as not to make the catalog monotonous. Various images are also great inclusions when creating catalogs however only images that are relevant to the company should be included.

Another concern in printing catalogs is where to find the full color catalog printing services provider that can provide you with the best catalog print output you want? There are actually many full color catalog printing provider that are available online and offline. The difference between these two providers is in terms of the convenience as well as the price. The edge of online full color catalog printing provider over its offline competition is that it is more convenient to send online projects compared to personally bringing your catalog printing project to the local print shops. Aside from that, online providers are likely to offer a much lower price since they have a much lower overhead expenses. This alone is a great savings for them that is, why they can afford to also lower down their prices. They can also offer a much faster turnaround time since their printing process no longer involves tedious setting up which is usually involve in the conventional printing process.

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About the author:
Jinky C. Mesias is a graduate of Bachelor of Science in Business Administration Major in Business Management. She is at present an Associate Manager of a Life Insurance Corporation and a freelance writer.


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