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Informative Articles

Resource Box Rules: Winning Tactics

By Beth Scott

Lets face it people use articles to send traffic to their websites. But if their resource box is lousy and not worded right they will get minimal, if any traffic. Thats a fact.

ďSo,Ē you ask, ďwhat kind of resource box do I need?Ē

You need a resource box that is attention grabbing, heart stopping, world jolting.... Okay, so maybe thats a wee bit of an exaggeration!

What you really need is a resource box that is short and snappy that asks or tells your prospective customer to take action.

You shouldnít make your resource box (also called an Authorís Bio, About The Author, etc...) very long. You donít want to bore your reader with all the details of your writing career.

Sorry to sound so harsh but on the internet people want to be entertained and enlightened. They will only read what interests them.

If your article is informative and page scrolling (as opposed to page turning) then you will get a lot of people to read it, but if you lose them at the start or halfway through your resource box, you wonít be able to convert them into traffic or buyers. Why??

Simply because they will never reach any link you provide them with, they will close the page and go on to read a different article.

You canít afford to let this happen!

So here's what you do about it. You keep your resource box at a maximum of 5 lines long. You tell them to visit your site for more information on that subject or to opt in for their free newsletter or report.

You give them an action to take. Because as surely as you arenít specific about what it is that you want them to do next, they definitely wonít do what you want them to.

So unless your resource box grabs them with the same intensity as your article you can kiss those prospective buyers goodbye!

Another common mistake made by newbie writers is to not make their website link an active one. This can happen when you just type www.mysite.com, instead of putting http://www.mysite.com, or whatever the full address is.

In most cases people are not going to bother to take the time to copy and paste an inactive link to visit your site.

So again make sure as much as you can that your link is working. Itís true that some article databases donít provide this feature, but the majority of the article databases do.

Try going to the article site you posted your article on, as a browser instead of logging into your writerís account. Find your article and test the link in your resource box to see if it works.

In conclusion I guess the best way to show you what I mean is to give an example. So be sure to read my resource box below ;-)



About the author:

For the best way to profit online and drive targeted cash-in-hand traffic to your website using articles visit Article Announcer This method works like crazy! Youíre reading this arenít you?



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